The Accessibility Advantage, Analogies, and AI Agents

Pro Snippet   We've a couple of potentially existential topics in the form of AI Mode, AI agents, and Google ranking with translated content from other markets. At the same time, the here and now of day to day SEO isn't going away, as covered in two tactical pieces on technical SEO communication and a Whiteboard Friday on the benefits of web accessibility. - Tom Capper, Senior Search Scientist, Moz What We're Reading: Initial Thoughts on Google AI Mode Barry's take is focused on news sites but universally applicable, as well as being balanced and concise. The Accessibility Advantage — Whiteboard Friday Making your website usable to everyone should be enough of a reason, but it just so happens many of these tips equally benefit your search performance in general. What Happens When Your Buyer Is a Bot? Jono is thinking (not very) far forward to a world where an AI agent is completing tasks we'd currently search for ourselves. What does that look like for marketers? Google Translate Proxy Pages Are Dominating AI Overviews in Europe, too — And No One Controls It   In a bizarre but seemingly intentional twist, Google is promoting not original sites, but its own Google Translate results of other people's sites, in AIOs. Why Small Businesses Need to Think Beyond Google & Build Brand   If it's not obvious from everything we're putting out both in our product and in our content here at Moz, we really think Brand is getting more and more important. Preeti agrees. How to Communicate Site Migration to Clients — Whiteboard Friday   Site migrations are some of the biggest and riskiest SEO projects most brands will ever attempt, but half the battle is communication.  18 Real-Life Analogies to Explain SEO to Anyone   Explaining technical SEO to non-technical stakeholders can be a daunting task, but Jasmine has a fun, and also useful guide to cut through the jargon. WordPress Veterans Launch Fair Project to Tackle Security and Control Concerns   This is a small piece of tech news that has huge implications for the control and future of WordPress, the CMS that powers something like 40% of the web. The Ultimate Playbook for Google Business Profile Suspensions   This is a thorough and comprehensive guide to diagnosing and handling suspensions. AI and Local Search: The New Rules of Visibility and ROI in 2025   Benu theorizes that LLMs are going to take local search towards hyper-personalization, and explains what she thinks that means for our tactics. Moz, 360, Park Avenue South, New York, NY 10010, USA Unsubscribe Manage preferences

AI Mode is live in Google Search - panic?

Pro Snippet   By far the biggest SEO story of last week was Google's AI Mode coming out of beta and onto live US SERPs. This is a new tab (like "Images", "Videos", "News" etc.) that showcases an entirely unstructured, AI-composed response to your query, more like ChatGPT than traditional search. We don't yet know if this is the future of search, and Google probably doesn't either - the popularity of this feature will surely be instrumental in deciding that. - Tom Capper, Senior Search Scientist, Moz What We're Reading: The Future of SEO as the Future Google Search Rolls Out Barry's quick summary of where we - the SEO industry - are at since Google's big announcement last week. Brand Entity SEO – Whiteboard Friday Brand marketing and technical SEO collide in Brand Entity SEO, optimizing your Knowledge Graph presence to ensure your appearance in all kinds of Google feature. AI Is Not Clickless Search Ian makes the powerful and well timed argument that AI marketing is as well as, not instead of, traditional organic. How To Create an Integrated Strategy That Increases Brand Mentions and Visibility   Very much relatedly - James makes the argument that a modern SEO strategy, especially higher in the funnel, is a multi-channel strategy. Actionable AI — Whiteboard Friday   This is an enormously detailed and thorough summary of the state of the SEO industry, and how positive or otherwise our outlook should be. Should We Stop Creating Informational Content?   The calculus on informational content has undeniably changed in the last year. It looks set to continue in the same direction. Should we give up? How AI Mode Works and How SEO Can Prepare for the Future of Search   Whereas Ian makes the argument that AI mode and similar interfaces are additive, Mike takes the view that it is a replacement for traditional search. He's also here to explain exactly how it works. Re-Designing Your SEO Career — Whiteboard Friday   And now for something completely different - how to build your career in this ever changing field of SEO. Ultimate Checklist to Boost Your Google Business Profile (YouTube)   This 7-minute video breaks down the critical fixes you want to have in place to make sure your Google Business Profile is doing as well as it could be. [NEW] "What's Happening" Feature (For Restaurants!)   Google's Lisa Landsman is announcing a new profile feature for restaurants and bars, allowing them to showcase live events or temporary deals. Moz, 360, Park Avenue South, New York, NY 10010, USA Unsubscribe Manage preferences