Disavow Dilemma + AI Overview Nosedive

Pro Snippet "We've got tons of SEO gems in this edition from zero-click stats, to a disavow test, to local search ranking factors. Good news: you can pre-order your MozCon 2024 video bundle for access to an outstanding level of search marketing education." - Miriam Ellis, Local Subject Matter Expert, Moz What We're Reading:   I Disavowed Every Link To My Website. Here's What Happened Cyrus Shepard examines whether Google may not trust some disavow files in this interesting study. How I Develop Successful Link Building Strategies for My Clients Borrow Itamar Blauer's blueprint for getting great links for your clients. 2024 Zero-Click Search Study Rand Fishkin's study finds that only about 1/3 of searches now result in clicks to the open web. These are drastic figures. Google's Gemini AI Caught Scanning Google Drive Hosted PDF Files Without Permission Nobody likes a bully, and a Senior AI governance advisor states that Google's Gemini AI has accessed his tax return. Google AI Overviews Only Show for 7% of Queries, a New Low Danny Goodwin gives us the rise and gradual fall, in numbers, of Google's unpopular AI overviews. A Brief Meeting With Google After The Apocalypse A publisher whose site has utterly tanked accepted an invitation to sit down with Google and talk about the state of the SERPs. Digging into the Video Content Modules of Google's API Leak Leak hints on how to optimize video content in this very deep dive. The 11 Known Google Business Profile Fields That Impact Your Rank Prioritize your GBP work by taking note of Miriam Ellis' long list of factors the industry has found to impact Google rankings. New Research: SMB Web Lead Generation Failures & How to Fix Near Media interviews Aaron Weiche on the shocking number of leads that are being dropped by small brands. Local Search at Scale: Trials & Triumphs with Georgia Rei: Mr Duct Cleaner Ben Fisher interviews leadership at a major US franchise about what works and what doesn't in scaling local SEO.         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.

Navboost Know-How + A Glimmer of HCU Hope

Pro Snippet "Take a deep dive into Navboost queries, fix your lead gen pipeline, and get greater buy-in for SEO by communicating its multi-layered value. Ready to amplify your skills? Pre-order the MozCon 2024 video bundle" - Miriam Ellis, Local Search Data Scientist, Moz What We're Reading:   Google's Navboost Queries and Brands in SEO Tom Capper unpicks one of the most-discussed systems in the recent Google leaks. New Research: SMB Web Lead Generation Failures & How to Fix If your clients' lead pipeline is leaking, conversions can't be maximized. Leadferno's Aaron Weiche discusses actionable solutions. Google Dropping Continuous Scroll in Search Results Can we take this as a hopeful sign that Google is still capable of correcting course when it knows it has made a mistake? The Value of SEO Beyond Traffic and Leads — Whiteboard Friday Take your ability to communicate the broader power of SEO to a whole new level. Some Sites Hit By Google Helpful Content Update Seeing Small Lifts Barry Schwartz reports that some sites are seeing the very first signs of any recovery, however small, from the HCU. Perplexity Is a Bulls**t Machine Wired blows the whistle on the alleged bad practices of yet another embarrassing AI venture: the Perplexity "answer engine". Meta's 'Pay or Consent' Model Fails EU Competition Rules, Commission Finds Commission finds that Meta "forces users to consent to the combination of their personal data". How long can the brand survive on these anti-social tactics? UTM Tagging for Google Business Profile — Whiteboard Friday Claire Carlile's Whiteboard Friday will get you up-to-speed on modern best practices surrounding UTMs for tracking. Menu Items And Google's Popular Times Graph Can Boost Your Local SEO Ranking Claudia Tomina posits two new potential local ranking factors with some very cool correlation evidence. 18 Local Search Developments You Need to Know About From Q2 2024 Miriam Ellis rounds up a very fast-paced Q2 in local search with huge number of developments you don't want to miss.         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.