All-Star Leaks Takeaways + Google Dissatisfaction Data

Pro Snippet "High-level SEOs and marketers interpret how the recent Google leak is impacting their understanding of the SERPs and strategy going forward. Meanwhile, a survey goes beyond mere anecdotal chat to quantify the level of dissatisfaction Google users are experiencing. In other news, need-to-know info on Map spam and PPC spend." - Miriam Ellis, Local Search Data Scientist, Moz What We're Reading:   20 SEOs Share Their Key Takeaways From the Google API Leaks Chima Mmeje delivers comprehensive industry expert commentary on what we've learned from the major Google leak. Scorpion Survey Highlights Growing Frustrations with Google Search Near Media discusses one org's attempt to quantify the state of dissatisfaction Google users are experiencing and whether we've reached a genuine tipping point. Moz AI: Introducing Augmented Intelligence Dr. Peter J. Meyers announces Moz's launch of two new AI-augmented features. How and Why Google Made its Own Product Worse A deeply thoughtful and thought-provoking article from Jess Peck on Google's choice to chase AI. AI 'Gold Rush' for Chatbot Training Data Could Run out of Human-Written Text as Early as 2026 Epoch AI Research Group suggests that LLMs will plateau as soon as two years from now. Reddit Unveils New Conversation Ads Reddit claims that 2 out of 3 users would purchase a product after seeing ads like these on their hot platform. The 8 Best PPC Ad Networks Find the best advertising match for your org in this helpful lineup from Search Engine Journal. Brand Loyalty Takeaways from that Time Ace Hardware was Trending When some criticized the helpful hardware folks, the public showed up in droves to explain why they shop at Ace over big boxes, revealing a customer service playbook every local business owner should read. Serious Problem with Moved Map Pin Spam Darren Shaw's video highlights the map pin relocation spam first spotted by Joy Hawkins. Google Maps Updates Fake Engagement Policy With More Detail Barry Schwartz captures before-and-after screenshots of a refresh to part of Google's Prohibited & Restricted Content guidelines.         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.

Leaky Google + Wonky AI Overviews

Pro Snippet "You'll find the most thoughtful commentary in this edition on the Google leak, the AI Overview fiasco, and fallout from the recent update. Want more? Don't miss the highlights from MozCon 2024!" - Miriam Ellis, Local Search Data Scientist, Moz What We're Reading:   Secrets from the Algorithm: Google Search's Internal Engineering Documentation Has Leaked Mike King brings us commentary on one of the major SEO events of 2024: a massive Google leak. 4 Insights From the Google Leak — Whiteboard Friday Cut to four main takeaways from the Google Leak with Tom Capper's quick and info-packed video. AI Overview's Dangerous Fails + a Life Lesson Miriam Ellis rounds up some of the worst AI Overview examples and sets them in the context of human gullibility and vulnerability. SEOing Into Google's AI Overviews AI Overviews are problematic, but Barry Schwartz rounds up how SEOs are trying to earn inclusion in them. Google Just Updated its Algorithm. The Internet will Never be the Same BBC Tech columnist Thomas Germain asks whether Google is making moves that will "save the web or destroy it". MozCon Day 1 Recap Visit the Moz Blog for all the highlights of both Day 1 and Day 2 of MozCon 2024. Google March 2024 Core Update Case Study: A Tale of Four Tremors, Reversals, and a Great Example of the Counterbalancing of Systems Have clients flailing from recent updates? Glenn Gabe's comprehensive coverage will fascinate you. New SAB Local Ranking Factor Commentary from NearMedia on Darren Shaw's discovery of a possible new local ranking factor. Why You Should be Asking for Reviews by Phone This thread of tips from Darren Shaw emphasizes how the phone call follow-up scenario supports a better rate of review acquisition. Save Hours With this Simple Link Building Trick Some tactics are so simple, they're easily overlooked. Spend a minute reading this piece by Joy Hawkins for a quick and useful takeaway.         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.