AI Rollouts, Reputation Abuse + Google Update Impacts

Pro Snippet "It feels like we've entered an extreme era in search, from the massive impacts of recent Google updates, to the incursion of AI features whether you want them or not, all pointing to the obvious takeaway of just how much power Google now wields in commerce and daily life. This edition of the Moz Top 10 will ensure you are keeping pace with the incredible rate of change all SEOs are experiencing right now." - Miriam Ellis, Local Search Data Scientist, Moz What We're Reading:   Google's AI Overviews Are Here, Whether You Want Them or Not No sooner had this feature rolled out than people began searching for how to turn it off. Google CEO Sundar Pichai on AI-Powered Search and the Future of the Web Google is very busy pitching the technological "advancements" of AI and it's important to stay tuned into their projected vision of the web. Billie Eilish, Nicki Minaj, Stevie Wonder and More Musicians Demand Protection Against AI While the Search world may seem full of pro-AI sentiment right now, artists in many professions consider it a "grotesque mockery of what it is to be human." Google's Surgical Strike on Reputation Abuse Dr. Peter J. Meyers shares his top takeaways surrounding the new site reputation abuse spam factor and asks whether associated penalties are actually fair and helpful. March Core Update & Spam Updates: Four Major Trends Lily Ray summarizes the impacts of Google's March Core Update and Spam Updates and identifies four major trends shaping the search landscape. The Psychology Behind Search: Cognitive Biases in SEO Study salience bias, familiarity bias, authority bias and more in this fascinating report on the psychology of search from Garrett Sussman. Generative AI in Search: Let Google do the Searching for You Google announces a slew of new generative AI search features, including a US SGE rollout. Have Service Areas Recently Become a Local Search Ranking Factor? The impact of GBP service areas on rank has long been considered a classic local search myth, but has something about this changed recently? Guidelines for Representing Your Business on Google Colan Nielsen highlights the Google Guidelines he feels are the most important to be aware of in marketing local businesses. Is Google Finally Fixing LSA Reviews? Catch up on the changes Google is making to heavily-spammed LSA reviews.         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.

HCU Takeaways + Valuable Career Advice

Pro Snippet "In addition to the latest furor and findings surrounding the HCU, we've got expert advice in this edition on defining your SEO career path, conducting profitable client meetings, and scaling a startup. Also, a fascinating update on the HouseFresh scenario, and a call-to-action to rediscover a better web."  - Miriam Ellis, Local Subject Matter Expert, Moz What We're Reading:   The March 2024 Google Core Update and How the Transition of Google's Helpful Content System to its Core Ranking System is Supposed to Work The best round-up you'll read on this hot topic of the extreme impacts of Google's updates. Google: Sites Hit By The Old Helpful Content Update Can Recover & Grow John Mueller says that affected sites can grow, though perhaps not quickly. What Is Google Clamping Down On? Spring 2024 Updates — Whiteboard Friday A deep dive with Tom Capper into apparent HCU targets. Carving a Career in SEO — How NOT to Get Taken for a Ride Be intentional in planning your career path with detailed advice from seasoned SEO, Jo Juliana Turnbull. Housefresh Has Virtually Disappeared From Google Search Results. Now What? Remember that HouseFresh article you read in February? This is what has happened since it was published. We Can Have a Different Web What if, instead of being nostalgic for the good old days of the web, we walked away from dominant sites and rediscovered unique publishers and platforms? A Marketer's Guide to Scaling a Startup to £1m MRR Provides actionable tips on how startups can leverage a marketer's expertise for scalable growth. 8 Prep Steps for Better Local Business Client Meetings Increase client retention by preparing for productive meetings both parties benefit from. Conversion Rate Optimization with Aaron Weiche One of the best videos you'll find on the web about CRO for local SMBs. Get Noticed Using An Image Next To Google Search Result In Local Mobile Search! Joy Hawkins' tutorial will help you stand out in the mobile search via a bold image.           Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.