SERP Volatility Stats 📊 + Big Publisher Bias 🔄

Not rendering correctly? View this email as a web page here. Pro Snippet "Are your top search phrases being dominated by non-expert but large publishers and Reddit threads these days? We've got some excellent reads from you on these phenomena, plus original data on SERP volatility and practical tips on rebuilding lost Google Business Profile websites." - Miriam Ellis, Local Search Data Scientist, Moz What We're Reading:   How Google is Killing Independent Sites Like Ours One of the best bits of reporting this month, on the unpopular phenomenon of generic big brand content on all possible topics routinely outranking better and more authoritative resources from more qualified, smaller publishers. Massive Volatility Reported - Google Search Ranking Algorithm Update? No confirmation from Google as yet, but Barry Schwartz is seeing a huge shakeup. How Volatile Are Search Results? — Whiteboard Friday Speaking of shakeups, Tom Capper captures STAT data to demo weird and wondrous SERP fluctuations that are just part of everyday life. What Is Google Discover, and How Can You Boost Your Traffic? Clara Soteras pools expert knowledge and clarifies this murky environment, specifically for publishers. An Expanded Partnership with Reddit Some SEOs are calling this the Google SERP spam improvement that nobody asked for. Google Tests Removing the News Tab from Search Results Does this test on Google's part indicate that the News tab simply doesn't get much use? OpenAI's Web Search Product Aims to Challenge Google's Search Supremacy It takes a lot to dislodge a juggernaut like Google. But OpenAI intend to try. How to Create a Decent One-Page Local Business Site in the Face of the Google Website Shutdown Miriam Ellis walks you through building a GBP-site replacement for free/cheap in response to Google shutting down millions of the smallest business' websites. Google Search Console vs Google Business Profile Insights Why Don't They Match Up: A Case Study of 78 Listings & 1,560 Keywords Sterling Sky investigates why 66% of Search Console and GMB Insights top keyword lists are different. Gemini Search Now a Front and Center Toggle in the Google App Google app now features a toggle between search and the Gemini experience. Greg Sterling theorizes about Google's plan with this feature.           Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.

❤️ Employee Wellbeing + FAQ Love ❤️

Not rendering correctly? View this email as a web page here. Pro Snippet "Wishing a Happy Valentine's Day to all our readers, and we've got some pieces we think you'll love today, including how to write content as tempting as a box of chocolates, how to run a profitable org by prioritizing employee wellbeing, and how to turn customer FAQs into a jewel box of opportunities. Speaking of jewelry, Google's Hidden Gems + European antitrust activity are making fascinating changes in the SERPs you've got to see to believe!" - Miriam Ellis, Local Search Data Scientist, Moz What We're Reading:   Google Search, Chrome, and Android are All Changing Thanks to EU Antitrust Law The EU's robust new antitrust rules come into play this March and interesting change is afoot at Google. Google to Change European Search Results to Show Comparison Sites One significant change, reported by Barry Schwartz, is that Google will be showing more comparison sites. Why SEO Agency Owners Can't Afford to Ignore Employee Wellbeing Looking to enhance your SEO agency's performance? Find out how focusing on employee well-being leads to greater ROI and success. The Anatomy of Addictive Content Writer Sarah Sal shares her tips for grabbing attention with your content. Podcast SEO: Top Tips for Discovery and Growth Podcasts are more popular than ever, and can be optimized for maximum ROI. Why Google Search Results Have 'Gotten Worse' University researchers find serious cause for concern in Google's product reviews and product SERPs. How Walmart, Delta, Chevron and Starbucks are Using AI to Monitor Employee Messages Large employers are now using AI to spy on staff Slack and Zoom communications, with critics crying "thoughtcrime". A good reminder to keep all work communications business-like. A Little More Love for Local Business FAQs Local business FAQ pages are standard, but there's so much more you can do to be sure your customers' commonest questions are being answered across multiple platforms. How the "Hidden Gems" Update is Impacting Local Search Have European local SEO clients? Look at the new emphasis on directories in these SERPs. Hello, citations! How Much Does Review Recency Impact Google Local Pack Rankings [Case Study] Joy Hawkins' team documents their research into a seeming correlation between new reviews and ranking jumps.           Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.