⚡ Google Index Reveals, Hidden Gems + QRG Update ⚡

Pro Snippet "Can you measure the size of Google's index or the volatility of their SERPs? We'll give it a try in this edition of the Moz Top 10, plus lots of chances to learn about SEO soft skills, proprietary research, and how to E-E-A-T local." - Miriam Ellis, Local Search Data Scientist, Moz What We're Reading:   Google's 2023 Search Quality Rater Guidelines Update: Here's What Changed Don't miss Lily Ray's recap of the recent update to Google's QRG. SERP Volatility and the Case for Daily Rank Tracking It's common to say that SERPs are volatile these days. Tom Capper seeks to quantify the extent of their volatility in this thoughtful piece. 5 Soft Skills SEOs Should Build – Whiteboard Friday Noah Lerner's Whiteboard Friday focuses on the specific skills that helped him advance his career in SEO and grow his salary. Google's Index Size Revealed: 400 Billion Docs (& Changing) Cyrus Shepard reports that the USA vs. Google anti-trust proceeding yields figures on the seldom-discussed size of Google's index. Google Search Ranking Improvement Aims to Surface Hidden Gems The Reddit phenom may be getting to Google, perhaps inspiring their recent launch of a flurry of features, tests, and updates in a bid to bring more personal experience into their SERPs. Want to Stand Out From the Herd? Ditch Commodity Content for Proprietary Research Rise above the AI glut with a single piece of deep research from which you can enjoy months of marketing benefits. Automate Backlink Monitoring for Free with Google Sheets and GA4 Add this simple and creative use case to the list of tasks the GA4 API is good for. Local Business E-E-A-T: Real-world Examples of How This Works Miriam Ellis has dozens of real-world examples in this post of how to apply a full menu of E-E-A-T signals to the local businesses you're marketing. Mastering Message Management on Your Google Business Profile Get up-to-speed on chatting with customers via your GBP with this actionable tutorial from Erin Jones. New Video Series: Get RANKED on Google Maps – Step by Step Learn local SEO from watching Darren Shaw consult with a real-word SAB owner with a proximity dilemma.         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.

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