New year new core update fallout

Pro Snippet "December was an unusually busy month for algorithm updates, so we're hoping for some respite in January. (Yeah, right.) Meanwhile, our picks of the SEO crop this issue include a mix of practical advice and highlights from both the year just past and the year to come." - Tom Capper, Senior Search Scientist, Moz What We're Reading:   Understanding the December 2024 Core and Spam Updates Whilst most company offices tend to have a quiet period end of year, Google was busy, dropping multiple updates in late December. Marie has a thoughtful breakdown. The Top Moz Creators of 2024 One last hurrah for 2024 as we reveal the highest traffic posts and creators of the year. Google's JavaScript Warning & How It Relates To AI Search Google have long claimed to have a strong JavaScript rendering ability in search. That remains contested by SEOs, but Matt is right to point out that many AI crawlers are, ironically, more primitive. How to Use Chrome to View a Website as Googlebot This is an exceptionally thorough exploration of a key tool in any SEO's arsenal. Google Search Changes Are Killing Websites in an Age of AI Spam It's always interesting to see a non-industry take on what is going on in SEO, and this well researched article is no exception. 5 Reasons Your Direct Traffic Can Suddenly Drop A drop in direct traffic can be one of the most mystifying things to observe in your analytics. This post tries to help you narrow down the possible causes. What is the Percentage of Bot Traffic on the Web? Bot traffic is an unseen aspect of many parts of our industry, and Chris has some interesting data and ideas to share. Are Kiosks Allowed to Have Google Business Profiles? This is a very common local SEO question, and the answer is not a simple "no", despite the potential for abuse. Google Search Rolls Out AI Organized Restaurant Results AI organized SERPs have been around for a while but very rare. This is a sign of Google getting more confident in this meta-feature. Google Local: Places People Are Talking About This is a new local feature that seems to leverage social engagement to highlight certain businesses.         Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.

Site reputation abuse raised to REPCON LEVEL 1

Pro Snippet "Dr. Pete has shamelessly ripped off the DEFCON scale to provide some scale to the level of threat different sites might face from Google's very liberal use of manual penalties lately. Meanwhile, we have guides on how to and not to use AI, and a lesser known but very significant Google leak." - Tom Capper, Senior Search Scientist, Moz What We're Reading:   Site Reputation Abuse: Is Your Website at Risk? After Google's aggresive action last month, many sites are now starting to get worried about their SEO tactics. Dr. Pete is here with a DEFCON-style scale to judge your risk level. Improving Your SEO With Conceptual Models (YouTube) In this video Mark Williams-Cook discusses an exploit he found in Google endpoints early this year - arguably bigger than the leak that stole the SEO headlines for a couple of months - which validates many common SEO theories and experiences. The Ultimate Guide to Link Building: Strategies, Tools, and FAQs An exhaustive and modern guide to one of the most contentious and sometimes laggard fields in SEO - link building. Guide to Baidu SEO in 2025 Step by Step Do you need to be found in China? Perhaps not, many businesses don't. But if you do, this guide is a must-read. 24 Best AI Tools for Developers in 2025 Mike King is back with a rundown of his favourite AI tools to help with development. This has rapidly emerged as one of the strongest use cases for LLMs, and this list includes lists for developing AI and non-AI projects alike. Google Reveals Quantum Computing Chip With 'Breakthrough' Achievements Quantum computing is difficult to get one's head around, but given how many areas of research are currently compute-constrained, it's an area to keep an eye on. Oh My God ChatGPT Is Not a Search Engine (YouTube) This entertaining and tongue-in-cheek-yet-serious video from Jess B Peck comes as a warning on how not to use ChatGPT. It's Here: The New Moz Local Is Now Available We're thrilled to introduce the all-new Moz Local — your comprehensive platform for location data, reputation, and social media management. Seasonal SEO for Local Business: Leverage Search Demand for Holidays and Annual Trends This seasonal SEO guide would be valuable to any business, but comes with a particular emphasis on local SEO strategy. Does Schema Deserve Space in Your 2025 Local Search Marketing Plan? Miriam asks 3 experts (4 including herself) whether Schema markup is a good use of time for local businesses.       Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.